High above the Avenue of the Americas on prime real estate in midtown Manhattan towers the 51-story McGraw-Hill building. When in New York, I always find time to go look at that building and reflect on the quixotic quest I and my colleagues are on to get educational decision makers to choose rigorously evaluated, proven programs. These programs are often made by small non-profit organizations and universities, like the ones I work in. Looking up at that mighty building in New York, I always wonder, are we fooling ourselves? Who are we to take on some of the most powerful companies in the world?
Education publishing is dominated by three giant, multi-billion dollar publishers, plus another three or four even bigger technology companies. These behemoths are not worried about us, not one bit. Instead, they are worried about each other.